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· Beijing (China) · Chinese

世界日報

The reviewed advertisements promote an elementary textbook series and two works on Chinese grammar and teaching. The page attributes the textbook series to the Commercial Press. Only the displayed book titles and publisher line are included, without prices, contents or claims from the fine print.

Partial reading: textbook-series title and publisher line, plus two Chinese-language teaching-book titles; no fine print.

Translation

Modern elementary textbooks, published by the Commercial Press

Modern elementary textbooks, published by the Commercial Press

New Chinese Grammar

New Chinese Grammar

A New Method of Teaching Chinese

A New Method of Teaching Chinese

Context

“National language” in a Chinese textbook

The titles use guoyu, “national language,” in a Chinese educational setting. Here the subject is Chinese, not Japanese: the grammar and teaching-method books concern the language pupils are to learn and use in school.

Knowing grammar and knowing how to teach it

Placing a grammar book alongside a teaching-method book distinguishes the subject from the practice of instruction. Teachers need both an account of how language works and ways to help pupils understand and use it.

Textbooks within a publishing business

Educational publishing was central to the Commercial Press’s development. This advertisement connects a broad elementary textbook series with more specialized language and teaching titles, presenting the publisher as a supplier for different parts of school education.

Original

商務印書館出版 現代初級教科書

商務印書館出版 現代初級教科書

新著國語文法

新著國語文法

新著國語教學法

新著國語教學法

Source: Source: Internet Archive / eastasia-periodicals

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